Description

This event is part of our "Leveraging Digital to Drive Sales" event series which is designed to empower businesses to master tech, including innovations in AI.

About this session: What is the best source of information to find out whether your online marketing efforts are yielding results? Google Analytics. This free tool gives you real insights into who your website’s visitors are, their behavior, what content is engaging them, and what content is converting them into customers.

In this class, you’ll learn how to use the data from Google Analytics to determine whether your digital campaigns are generating conversions and how best to maximize your results.

This webinar is hosted by the Chamber's Digital Marketing Business Advisor: Maisha Walker, President of Message Medium.

Note: All participants in this session will automatically be registered for an online Q&A session that will take place two days after the initial session. This allows attendees to start to implement what they have learned and then get answers on items where they may be stuck/need additional “hands-on” guidance from the instructor. Participation is voluntary.